Overviw
This
HND Programme provides attendees with essential knowledge and skills across key
areas of e-commerce. It equips attendees with up to date real time skills and
information required to succeed in this fast paced dynamic marketplace.
Students are introduced to e-commerce & digital business with definitions
and concepts explored before moving onto essentials to include e-commerce
business models, e-commerce sales channel options, social commerce, content
management for e-commerce success, e-commerce website – design, functionality
& security; Other important aspects examined include managing and improving
the buyer journey online, customer expectations for online shopping, e-commerce
and the service industry, with each lecture delivered incorporating a
combination of slide presentation & case studies with a practical
e-commerce final project assignment.
Why Study E-Commerce? E-Commerce
represents a massive opportunity for sole traders, start-ups and established
businesses to grow rapidly and be successful in gaining new customers locally,
nationally, and globally. No retail business is too small or too well
established not to consider e-commerce as part of their strategy going forward.
The e-commerce marketplace is experiencing
major growth fuelled by growing consumer demand for fast, easy, convenient and
friendly online shopping experiences. Knowledge, understanding, and skills in
e-commerce are currently in very high demand, which is probably essential for
anyone involved in online retail, sales, marketing, business development, as
well as graduates, entrepreneurs and business owners.
Global
retail e-commerce sales were over $4 trillion in 2020 with predictions for
further growth (+17%), enhanced technological advancements, improvements in
customer experiences online and exciting trends and developments going forward.
|
MAIN TOPIC |
CREDIT HOURS |
|
Introduction to
Electronic Commerce |
6 |
|
E-commerce: Big
Business Big Opportunities |
3 |
|
E-commerce: Business
Models |
6 |
|
Sales |
3 |
|
Ecommerce Marketing
Strategy |
3 |
|
Strategies for Success |
3 |
|
Consumer Behaviour in
2023 & Beyond |
6 |
|
Building A Successful
Ecommerce Business |
3 |
|
E-commerce Website |
3 |
|
E-commerce Trends |
3 |
|
E-commerce In The
Future |
3 |
|
Digital Marketing |
12 |
|
Practical Training |
18 |
Registration Requirements and Necessary Documents:
1) Student's age should not be less than 17 years old and not exceed 65 years old.
2) Copy of the student's passport (if available).
3) Copy of the student's high school certificate.
4) Copy of the residence permit or national ID for the student (if available).
5) Recent personal photo of the student.
6) Student's mobile phone number.
7) Complete residential address.
8) Student's personal email address.