Overview: Diploma in Public Relations focus on the free placement of messages in the media through
media releases, editorial content, and promotion. Students create and execute
PR campaigns as part of their course work. They can work within a professional
environment through internships and practicum programs. The program provides
students with grounding in traditional PR theory and practice alongside an
understanding of recent developments and challenges for the profession.
Course
Objectives: The
purpose of Diploma in Public Relations is to train persons who wish to pursue a
career in Public Relations. The programme is also beneficial to
professionals involved in executive-level management, marketing, public
relations, and other areas impacting the communications and image of an
organization.
The public relations is a multidisciplinary
course and therefore, it borrows heavily from fields like, marketing,
communication, management, psychology etc.
Far far away, behind the word mountains