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This
HND Programme provides attendees with essential knowledge and skills across key
areas of e-commerce. It equips attendees with up to date real time skills and
information required to succeed in this fast paced dynamic marketplace.
Students are introduced to e-commerce & digital business with definitions
and concepts explored before moving onto essentials to include e-commerce
business models, e-commerce sales channel options, social commerce, content
management for e-commerce success, e-commerce website – design, functionality
& security; Other important aspects examined include managing and improving
the buyer journey online, customer expectations for online shopping, e-commerce
and the service industry, with each lecture delivered incorporating a
combination of slide presentation & case studies with a practical
e-commerce final project assignment.
Why Study E-Commerce? E-Commerce
represents a massive opportunity for sole traders, start-ups and established
businesses to grow rapidly and be successful in gaining new customers locally,
nationally, and globally. No retail business is too small or too well
established not to consider e-commerce as part of their strategy going forward.
The e-commerce marketplace is experiencing
major growth fuelled by growing consumer demand for fast, easy, convenient and
friendly online shopping experiences. Knowledge, understanding, and skills in
e-commerce are currently in very high demand, which is probably essential for
anyone involved in online retail, sales, marketing, business development, as
well as graduates, entrepreneurs and business owners.
Global
retail e-commerce sales were over $4 trillion in 2020 with predictions for
further growth (+17%), enhanced technological advancements, improvements in
customer experiences online and exciting trends and developments going forward.
Far far away, behind the word mountains