Overview
Develop your understanding of marketing,
grow your social media skills and use industry data to analyse and interpret
the world you work in on this digital marketing Master's.
You can take this Programme if you have a
keen interest in digital marketing and meet our entry requirements, regardless
of your original undergraduate degree subject. Discover marketing concepts and
theories in classroom sessions or online and apply your learning and skills
with practical industry projects and simulations.
You’ll explore topics including big data,
customer experience, social media marketing, brand identity and reputation, and
marketing ethics and sustainability.
Learn to apply your knowledge to real world
situations through case studies, simulations and business projects. By working
with live clients and other students on your Collaborative Marketing Project
you'll develop and apply your technical and practical skills to industry
problems.
To get the most out of this course you should
be curious about what is happening in the world and why. You'll be interested
in people and how they think, what they feel, and how they make decisions.
You’ll learn to think like potential customers and consumers, and use this
experience to inform your work on the course and in your career.
Programme Highlights
·
Specialise in specific areas of
digital marketing
·
Develop your marketing, social media
and digital skills
·
Explore topics including big data,
customer experience, social media, marketing ethics and sustainability
·
Access opportunities to gain micro
qualifications, such as Google Garage
·
Use and analyse the same data as
professionals in industry
·
Kickstart or boost your marketing
career
·
Learn from academic staff with
relevant experience in the field, including research and consultancy
·
Draw on our extensive links with the
industry and hear from guest speakers
Far far away, behind the word mountains